The Tesla Model 3 Frunk Is A Triumph Of Marketing. Among my many strange, off putting car fetishes, theres one that is consistently, creepily powerful my love for unusual trunks. Im especially fond of front trunks, or frunks, since they tend to be more difficult to pull off well. The Tesla Model 3 has a frunk, and the very nature of that frunk is an important lesson we can all benefit from. This lesson has to do with Teslas claim that the Model 3s trunk is the exact right size for an airline carry on bag. Front trunks are usually more difficult to design, because theres more restrictions on the volume at the front of a car than the rear. Even in cars where the front isnt jam packed full of hot, oily engine bits, theres still suspension and steering equipment, windshield wipers and washer pumps, brake fluid reservoirs, often the battery, and so on. Theres still a bunch of stuff that has to get crammed in there. In case you needed further proof that Matthew McConaughey is the coolest guy ever. Watch AntiFascist Militia Training Video Shows Leftists Are Preparing For Armed Confrontation. For all of you posting that picture of Keanu Reaves without a mouth to mock the Tesla ModelRead more Read. Plus, a front trunk cant be as tall as a rear one, because you have to, you know, see over it. So, its always a challenge, but I really appreciate it when its done well. Sometimes it doesnt seem like it was difficult to do well, as in the case of the Corvair or NSU Prinz or Tatra 6. Renault 1. 0. Sometimes, it seems like it was torture to wring a usable volume from the space, as in the Fiat 1. Tata Nano or the Subaru 3. Electric cars are giving front trunks a bit of a rebirth, and on the Tesla Model S, theyve been very successful. On smaller electric cars, like the BMW i. Watch A Bag Of Hammers Online A Bag Of Hammers Full Movie Online' title='Watch A Bag Of Hammers Online A Bag Of Hammers Full Movie Online' />I have to give credit to BMW for providing any storage at all, the actual volume is really pretty damn small, and probably will mostly get used for charger cables and tools and small bags of things you dont want your friends or family to find. The new Model 3, though, shows a very different approach to frunking unlike the Model S or Model X, the smaller Model 3 does not have the volume for a large, multi purpose frunk. I/51HXvdTx9IL.jpg' alt='Watch A Bag Of Hammers Online A Bag Of Hammers Full Movie Online' title='Watch A Bag Of Hammers Online A Bag Of Hammers Full Movie Online' />Find the latest business news on Wall Street, jobs and the economy, the housing market, personal finance and money investments and much more on ABC News. Elmarie Wendel, Actress 3rd Rock from the Sun. Elmarie Wendel was born on November 23, 1939 in Iowa, USA. She is an actress, known for 3rd Rock from the Sun 1996. Watch Dogs 2 got its final patch today, which makes impossible to use mods while online if youre playing on PC. The games publisher, Ubisoft, says that this is. Watch She Online She Full Movie Online. Ive known about Hoonigan Racing, Ken Blocks motorsport team that competes in FIA World Rallycross as a Ford factory backed team. I even saw them compete at. Rev. 971001 2127 Hackers Movie Script Typed by Lo Wang UNITED ARTISTS PICTURES presents. I dont think the Model 3 frunk was designed to exactly be the right size for a carryon bag, I think they just squeezed the most volume they could get in there. Its not really big enough to be useful for groceries or full suitcases or anything like that. In fact, its already been derided as a glorified glovebox. Its a pretty small trunk, but that doesnt mean its not still a useful volume. Height=450&odnWidth=450&odnBg=FFFFFF' alt='Watch A Bag Of Hammers Online A Bag Of Hammers Full Movie Online' title='Watch A Bag Of Hammers Online A Bag Of Hammers Full Movie Online' />Whats important hereand our inspirational trunk lesson of todayis how Teslas marketing team recast this small space. What they did was brilliant, I think, and possibly one of the greatest trunk volume marketing triumphs ever. Whoever was responsible for writing breathless PR copy about the car must have been a bit stymied at how to talk about the frunk. The Model S and X frunks were easy, large enough to stand on their own simple luggage swallowing merits, but the Model 3 needed something else. Whoever realized that the trunk volume is about the same as the size restriction for a carry on bag deserves a raise. The airlines generally agreed upon volume for a carry on bag, one that will easily fit in that overhead luggage compartment, isnt big 2. Its usable, but not big. Like the Model 3 frunk. I dont think the Model 3 frunk was designed to exactly be the right size for a carry on bag, I think they just squeezed the most volume they could get in there. I think some smart person realized the similarity, and turned a liability into a feature. Now its not just a small trunk, its a tool for letting you be sure you wont have to check a bag. For a lot of people, thats a really handy thing, and a hell of a lot better than buying one of those airline bag sizers and keeping it in your laundry room. A lucky coincidence and some clever marketing turned that trunk volume from something that would be hidden at the bottom of a spec sheet into a clever feature Tesla could tout. Thats why the Model 3 trunk is a marketing triumph its still a small trunk, sure, its use is still limited, absolutely, but that limited use and space was very cleverly tied to a very important other small space, and that turned a small trunk into a very useful tool for many, many people. So lets all learn from this trunk, and figure out how to recast our limitations into benefits.